Are you promoting your freelance services in a half-baked way?

If you are a contractor that over-relies on recruiters to get your next project or client, you could be limiting your options - and theirs - to put your best foot forward. Try out these expert strategies to build your brand and expand your professional network through a standout social media presence

The flexibility and independence that comes with freelancing can be appealing, however, attracting new clients can be a major time squeeze.

In an increasingly crowded market, standing out as a freelancer can seem like an insurmountable task, so you may opt to rely heavily on recruitment firms or a basic LinkedIn profile to land your next project or client. You may be thinking you don't need to dedicate a considerable amount of time to your social media presence or personal brand if someone else is doing the heavy lifting for you. That mindset could in fact be minimising your access to exciting new and even higher-paying opportunities.